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Website cost · Australia, small business
How much does a website cost?
At Graphite Digital Studio a website costs from $5,900 for up to six pages, plus $149 a month for care and hosting, which keeps it online and fixed, with a 12-month minimum. Online stores start from $7,900. Prices are in Australian dollars, ex GST, and you get a fixed quote after a 30-minute call. Below is what that pays for, and when to build it yourself instead.
- Websites from $5,900
- Care and hosting $149 a month
- Online stores from $7,900
- Fixed quote after a 30-minute call
The prices
Our prices, up front.
"From" prices are a guide. The fixed quote comes in writing after the call. You pay a 50% deposit to start and the balance at go-live. Australian dollars, ex GST. More on each: websites, online stores and website care.
Website
from $5,900
Up to six pages.
Care and hosting
$149/ month
Includes up to 30 minutes of changes a month. 12-month minimum.
Online store
from $7,900
Up to 50 products loaded.
Founding clients
Half-price setup for the first 10 clients, monthly fee at full price, in return for a case study, a testimonial and permission to use their name.
What you're paying for
Why does a website cost that much?
Very little of the price is the pages. Most of it is a person's time: working out what your site has to say, then making it work.
- Working out what it must say. What you do, who you do it for, and what a customer needs to read before they call. That starts on the 30-minute call.
- Writing it. The words on every page, with a first line that says what the business does, in the words your customers use.
- Building it to load fast and work on a phone. Our own websites page scored 100 out of 100 for performance on a phone in Google's Lighthouse test, a free tool that measures how a page loads, run on 11 November 2026.
- The hidden labels Google reads. They are called schema. They tell Google and AI assistants what each page is about. A sitemap, which is a list of your pages for search engines, goes in too.
- Hosting. A website has to live on a computer that is switched on day and night. That is hosting, and it is part of the $149 a month.
- Someone answering when it breaks. The same monthly fee covers fixes and up to 30 minutes of changes a month, so the site keeps working after launch day.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
An app, live on the App Store
BRACED Strength Coach
A strength coach for iPhone that reads your sleep, sets the session and calls every set. We designed it, built it and took it through App Store review. The Android version is in testing.
An online store, built end to end
EYES ONLY
Our own streetwear label. We built its store from the first page to the checkout. It is a custom store, not a Shopify template.
The honest choice
Build it yourself, or pay someone?
You can make a website or a shop yourself with a tool such as Wix, Squarespace, WordPress or Shopify. Plenty of people and businesses do. The trade is your time against someone else's. Either you spend the evenings learning the tool, deciding what to say and fixing it when it breaks, or you pay someone to do that. We sell online ourselves: our streetwear label, EYES ONLY, runs on a custom store we built end to end.
Do it yourself when
- The business is brand new. You are testing an idea and don't yet know what sells. Don't spend $5,900 to find out.
- The budget is tight. Money that goes on a site can't go on tools or stock.
- You have the time to learn it. Some people enjoy it. If that is you, go for it.
Pay someone when
- Your evenings are worth more than the fee. An hour on the site is an hour not quoting, and not at home.
- The site has to bring in work. Then what it says, and how Google reads it, matter more than how it looks.
- It has been "nearly finished" for a year. That is the time you don't have.
FAQ
Straight answers.
How much does a website cost in Australia for a small business?
Graphite Digital Studio charges from $5,900 for a small business website of up to six pages, plus $149 a month for care and hosting with a 12-month minimum. An online store starts from $7,900 with up to 50 products loaded. Prices are in Australian dollars, ex GST. The "from" price is a guide, and you get a fixed quote in writing after a 30-minute call.
Why are websites so expensive?
A website is expensive because most of the cost is a person's time, not the pages. At Graphite Digital Studio that time goes on working out what the site must say, writing it, building it to load fast on a phone, and adding schema, the hidden labels that tell Google and AI assistants what each page is about. The monthly fee then covers hosting and fixes.
Should I use Wix or pay a web designer?
Building a website yourself with a tool such as Wix, Squarespace or WordPress is the right call when the business is brand new, the budget is tight or you have the time to learn it. Graphite Digital Studio is for the point after that, when your evenings are worth more than the fee and the site has to bring in enquiries. The trade is your time against someone else's.
What is the difference between a cheap website and a custom one?
A cheap website is usually a ready-made layout with your name and photos dropped in. A custom website from Graphite Digital Studio starts with a 30-minute call about what you do and who you do it for. Then the words and the pages are written around that. You are paying for the thinking and the writing, not only for how the site looks.
What does the $149 a month cover?
Website care and hosting from Graphite Digital Studio is $149 a month, with a 12-month minimum. It pays for keeping the site running after launch: hosting, fixes and up to 30 minutes of changes a month, so a new price or a new service goes on without a new project. Everything we build carries its own monthly fee. The setup pays for the build.
How much does an online store cost?
An online store from Graphite Digital Studio starts from $7,900, with up to 50 products loaded. Our own streetwear label, EYES ONLY, runs on a custom store we built end to end. If you are still testing whether a product sells, a tool such as Shopify lets you make a shop yourself first. You get a fixed quote after a 30-minute call. Prices are in Australian dollars, ex GST.
How do I pay for a website?
Graphite Digital Studio takes a 50% deposit on one-off work such as a website, and the balance at go-live. The price is fixed in writing after the 30-minute call, before any work starts. Care and hosting is then $149 a month, with a 12-month minimum. All prices are in Australian dollars, ex GST, and the price is the same wherever you are.
Want a real number?
Bring us a problem.
Tell us what the site has to do. After a 30-minute call you get one fixed price in writing, or we tell you to build it yourself for now.