An online store, built end to end
EYES ONLY
Our own streetwear label. We built its store from the first page to the checkout. It is a custom store, not a Shopify template.
Online stores · for people and businesses with something to sell
Sell your products online.
Graphite Digital Studio builds online stores for people and businesses with products to sell. A store starts from $7,900 with up to 50 products loaded, plus $149 a month for care and hosting, which keeps the store on the internet and working. Prices are in Australian dollars, ex GST. You get product pages, a cart, a checkout that takes payment, postage and order emails, built for you. The fixed quote comes in writing after a 30-minute call.
- Online stores from $7,900
- Up to 50 products loaded
- Care and hosting $149 a month
- Home base Victoria, Australia
What a store needs
What does an online shop need?
An online store is a website that can take an order and the money for it. Five parts do that work. Leave one out and you are back to taking orders by text message.
- Product pages. One page for each product: the photos, the price, and the choices such as size or colour. We load up to 50 products for you.
- A cart. The basket that holds what a customer has picked while they keep looking.
- Taking payment. The checkout is the page where the customer pays by card. A payment provider, a company that handles card payments for shops, takes the payment and passes the money to your bank account.
- Postage. The store adds the cost of delivery before the customer pays, using the rules you set.
- Order emails. The customer gets an email that says the order went through. You get one that says what to pack and where to send it.
- Built to be found. Like our websites, a store is built with schema (hidden labels that tell Google and AI assistants what each page is about), a sitemap (a list of its pages for search engines) and clean page structure.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
Workflow automation, built as a product
Maintenance Loop
For property managers. A tenant texts one number. The Loop sorts urgent from routine, offers the job to the right tradie, gets the owner's OK and closes the job when the invoice matches.
An app, live on the App Store
BRACED Strength Coach
A strength coach for iPhone that reads your sleep, sets the session and calls every set. We designed it, built it and took it through App Store review. The Android version is in testing.
Do it yourself, or have it built
Shopify, or a store built for you?
There are two honest ways to get a shop online, and neither is wrong. We have been on both sides. EYES ONLY, our own streetwear label, left Shopify in September 2026 for a custom store that Graphite built end to end. Custom means it was built for that label. It is not a Shopify template, which is a ready-made design.
Do it yourself
Shopify is a tool for making a shop yourself. So are Wix and Squarespace. You set the shop up, load the products and run it.
That suits you if you want to do it yourself, you don't mind learning a new tool, and you have the hours to put in. The work is yours, and so is every decision.
Have it built
A store built for you is designed around your products and your brand. We set it up, load the products, host it and fix it.
That suits you if you would rather spend your hours on the products, or you want the shop to look like yours and nobody else's. You pay for the build once, then a monthly fee to keep it running.
How it works
From the call to the first order.
A 30-minute call
What you sell, how many products you have, how you post them and how you take orders now.
A fixed quote
One price for the build and $149 a month for care and hosting, in writing. 50% deposit to start, the balance at go-live, the day the store opens.
The build
The person who scopes your store is the one who builds it. Up to 50 products go in for you.
Live, then looked after
Hosting is the computer that keeps your store on the internet. The monthly fee covers it, plus fixes and up to 30 minutes of changes a month. That is our website care plan.
Pricing
How much does an online store cost?
"From" prices are a guide. You get a fixed quote after a 30-minute call. Australian dollars, ex GST. If you don't need a shop, a plain website is the smaller job. If the shop needs its look sorted first, start with brand identity.
Online store
from $7,900
Up to 50 products loaded.
Care and hosting
$149/ month
Includes up to 30 minutes of changes a month. 12-month minimum.
Brand identity
from $3,500
The look of the shop, before the shop.
Local SEO and AI search
from $790/ month
Ongoing work on being found. 6-month minimum.
Founding clients
Half-price setup for the first 10 clients, monthly fee at full price, in return for a case study, a testimonial and permission to use their name.
FAQ
Straight answers.
How much does an online store cost?
An online store from Graphite Digital Studio starts from $7,900 with up to 50 products loaded, plus $149 a month for care and hosting on a 12-month minimum. The "from" price is a guide. You get a fixed quote in writing after a 30-minute call. Prices are in Australian dollars, ex GST.
Should I use Shopify or get a store built?
Shopify is a tool for making a shop yourself, and it suits people who want to set the shop up and run it on their own. Graphite Digital Studio builds the store for you, loads the products and looks after it every month. Pick the first if you want to do it yourself. Pick the second if you would rather hand it over.
What does an online store need to work?
An online store needs five things: product pages, a cart, a checkout that takes payment, postage added before the customer pays, and order emails for you and the customer. Graphite Digital Studio builds all five into a store, loads up to 50 products, then hosts it and looks after it every month for $149, ex GST.
I have more than 50 products. Can you still build my store?
Yes, Graphite Digital Studio can build a store with more than 50 products. The $7,900 guide price covers up to 50 products loaded. If you have more than that, say how many on the 30-minute call and the fixed quote will allow for them. That quote comes in writing, in Australian dollars, ex GST.
Has Graphite Digital Studio built a real online store?
Yes, Graphite Digital Studio built the online store for EYES ONLY, its own streetwear label, end to end. It is a custom store, not a Shopify template. EYES ONLY left Shopify for that store in September 2026. You can see the store at eyesonly.com.au.
What does the $149 a month cover?
Care and hosting for a Graphite Digital Studio online store is $149 a month, ex GST, with a 12-month minimum. It pays for hosting, which is the computer that keeps your store on the internet, plus keeping the store running, fixes, a check-in and up to 30 minutes of changes a month, such as a changed price or a new photo.
How do I pay for an online store?
Graphite Digital Studio takes a 50% deposit to start an online store and the balance at go-live, which is the day the store opens to customers. The quote is fixed and in writing, so both payments are known up front. Everything is done online, so the price is the same wherever you are.
Something to sell?
Bring us a problem.
Tell us what you sell and how you take orders now. On the call we'll tell you whether you need a store built, or whether a do-it-yourself tool will do the job.