Workflow automation, built as a product
Maintenance Loop
For property managers. A tenant texts one number. The Loop sorts urgent from routine, offers the job to the right tradie, gets the owner's OK and closes the job when the invoice matches.
Local SEO and AI search · for people and businesses
Get found on Google, Maps and AI search.
If people can't find your business on Google, Google usually has too little to go on: a missing or stale Google Business Profile, the free listing that puts a business on Google Maps, and pages that never say what you do or where. Local SEO is the monthly work of fixing that. Graphite Digital Studio does it from $790 a month, ex GST. The same work serves AI search: the AI answers Google puts above its results, and AI chat assistants such as ChatGPT.
- From $790 a month
- 6-month minimum
- Fixed quote after a 30-minute call
- Home base Victoria, Australia
What it is
What is local SEO?
SEO stands for search engine optimisation: making a business easy for Google to read, and worth showing. Local SEO is the part that counts when your customers are near you. It has three parts, and most people only know about the website.
- Your Google Business Profile. It, not your website, drives the map and "near me" results. A good website does not make up for a profile that is wrong, thin or abandoned.
- Your website. The ordinary results under the map come from pages. Google can only match a page to a search if the page says, in plain words, what you do and where you do it. If yours doesn't, that is a website job.
- What other people say. Reviews, and other sites that mention your business. Google reads those too, and you can't write them yourself.
- Not sure which part is broken? Start with why a business doesn't show on Google.
AI search
What is AI search, and can my business show up in it?
AI search is two things. One is the answer Google now writes at the top of many results pages. The other is an AI chat assistant such as ChatGPT, which people ask for a recommendation the way they once asked a neighbour.
- Where the answers come from. Google's AI answers are built from pages Google already reads and ranks. Assistants lean on what the web already says about a business. There is no separate door for AI.
- What that means for you. The same plain, specific, well-labelled pages serve both. A page that answers a real question clearly can be quoted. A page of vague sales talk gives a machine nothing to quote.
- What we don't sell. Tricks. No file, tag or setting makes an AI name your business, and we won't pretend one does.
What you get
What do I get each month?
Four kinds of work, repeated every month. We build and run our own products, so we do this for our own sites first.
- Your profile, accurate and active. The details people rely on kept right, and the listing kept in use, so it never looks abandoned.
- Pages that answer real questions. Written in the words your customers type, not the words your trade uses.
- Schema. Hidden labels in a page's code that tell Google and AI assistants what the page is about. Visitors never see them.
- Checking what people searched. Google's own free reports show the words people typed before they saw you. We read them each month and write for those words.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
An app, live on the App Store
BRACED Strength Coach
A strength coach for iPhone that reads your sleep, sets the session and calls every set. We designed it, built it and took it through App Store review. The Android version is in testing.
An online store, built end to end
EYES ONLY
Our own streetwear label. We built its store from the first page to the checkout. It is a custom store, not a Shopify template.
The limits
What nobody can promise you.
Nobody controls Google, and anyone who guarantees a spot is guessing. You pay for the work, done properly every month. What it makes possible is being read correctly, by Google and by AI.
- No position. Nobody can promise where you appear in the results or on the map. Google decides, and it changes its mind.
- No place in an AI answer. Nobody can promise that either. Not us, not anyone.
- New pages take weeks to settle. A page goes up, Google finds it, then moves it around before it settles.
- Reviews and mentions take time. They matter, they come from real customers and other people's sites, and they can't be bought or hurried.
How it works
A call, a fixed quote, then the work.
A 30-minute call
What you do, where you work, and what you typed into Google when you couldn't find yourself.
A fixed quote
One monthly price, in writing. The same price wherever you are, because all of it is done online.
The work, every month
The person who scopes the job is the one who does it.
Pricing
How much does SEO cost for a small business?
"From" prices are a guide. You get a fixed quote after a 30-minute call. Australian dollars, ex GST.
Local SEO and AI search
from $790/ month
Your profile, your pages and your schema, worked on every month. 6-month minimum.
Website
from $5,900
Up to six pages, if the site itself is the problem.
Care and hosting
$149/ month
Includes up to 30 minutes of changes a month. 12-month minimum.
FAQ
Straight answers.
How much does SEO cost for a small business?
Local SEO and AI search from Graphite Digital Studio starts from $790 a month, ex GST, with a 6-month minimum. That is a guide price in Australian dollars. You get a fixed quote in writing after a 30-minute call, and the person who scopes the work is the one who does it. The price is the same wherever you are, because all of it is done online.
Why can't people find my business on Google?
Local SEO starts from one fact: a business is hard to find on Google when Google has too little to read about it. The common causes are a Google Business Profile that is missing or out of date, and website pages that never say in plain words what the business does and which areas it covers. Local SEO is the monthly work of fixing those things. It cannot force a result, but it gives Google something clear to work with.
How do I show up on Google Maps and in "near me" searches?
Graphite Digital Studio works on Google Maps and "near me" results through your Google Business Profile, the free listing that puts a business on Google Maps. That profile, not your website, drives those results, so we keep it accurate and active every month. Google also weighs how close the searcher is and how well known the business is, so nobody can promise where you appear on the map.
How do I get my business to show up in ChatGPT or Google's AI answers?
Nobody can place a business in an AI answer, and Graphite Digital Studio will not promise it. Google's AI answers are built from pages Google already reads and ranks. AI chat assistants such as ChatGPT lean on what the web already says about a business. So the work is the same as good local SEO: plain, specific, well-labelled pages, an accurate profile, and real reviews and mentions.
How long does SEO take to work?
Local SEO has no honest finish date, and Graphite Digital Studio does not give one. A new page can take weeks before Google settles on where it belongs. Reviews, and other sites mentioning your business, build more slowly again, and they depend on your customers as much as on us. What we commit to is the work, every month, for at least the 6-month minimum.
What is schema, and does my website need it?
Schema, which Graphite Digital Studio adds and looks after as part of local SEO, is a set of hidden labels in a page's code. The labels tell Google and AI assistants what the page is about: that this is a business, what it does and where it works. Visitors never see them. Schema helps a machine read a page correctly. It does not guarantee a ranking or a place in an AI answer.
Do reviews help my business show up on Google?
Local SEO depends partly on reviews, and on other websites that mention your business. Both show Google that real people deal with you. Neither can be rushed. Reviews have to come from real customers, and fake or paid-for reviews break Google's rules. Mentions on other sites come as a business gets known. Local SEO makes the most of them. It cannot make them up.
Can't be found?
Bring us a problem.
Tell us what you do, where you work and what you searched for. On the call we'll say what Google is missing, and whether this is the right fix.