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Not on Google · six checks
Why can't people find my business on Google?
Graphite Digital Studio's short answer: there are six usual reasons a business can't be found on Google. Google hasn't read the site yet. The pages never say what you do or where. The Google Business Profile, your free listing on Google Maps, is missing or unfinished. The site is slow on a phone. Nothing else online mentions you. Or customers type a word the site never uses.
- Local SEO from $790 a month
- Being found takes weeks
- Nobody can promise a position
- Home base Victoria, Australia
The usual reasons
Six reasons a business can't be found, and how to check each one.
It doesn't matter whether you made the site yourself with a tool such as Wix, Squarespace or WordPress, or paid someone to build it. A website that gets no calls and no enquiries is usually failing one of these.
Google hasn't read your site yet
Google has to visit a site and read it before it can show it. For a new site that can take from a few days to a few weeks. Check: type site: followed by your web address into Google, with no space, like site:yourbusiness.com.au. If nothing comes back, Google probably hasn't read it yet.
The pages never say what you do or where
Google matches the words people type to the words on a page. A home page that opens with "quality service you can trust" tells Google nothing about the job. Check: read your first line. Does it name the job and the area you cover, the way a customer would say it?
No Google Business Profile, or a half-finished one
A Google Business Profile is the free listing that puts a business on Google Maps. It is what drives the map and "near me" results. Check: look your business up by name in Google Maps. If there is no listing, or there is one with no hours, no services and no photos, start here.
The site is slow or fiddly on a phone
Google reads the phone version of your site, and people leave a slow one. Check: turn off the wifi and open your site on mobile data. Count the seconds. Then try to find your phone number with one thumb.
Nothing else on the internet mentions you
Google trusts a business more when other sites point to it: a supplier, a trade association, a club you sponsor, a directory. Check: search your exact business name. If all you see is your own site and your own social pages, Google has very little to go on.
People search a word your site never uses
You say "climate control". They type "air con repair". You say "hair studio". They type "hairdresser". Check: ask three customers what they would type to find a business like yours, then look for those words on your site.
What to do about it
Most of it you can fix yourself.
None of this is secret, and the first three cost nothing but time.
- Claim and finish the profile. A Google Business Profile is free. Fill in every part: hours, services, photos and the area you cover.
- Rewrite the first line. Say the job and the area, in the words your customers type.
- Ask for the mentions. Suppliers, associations and clubs you already deal with can list your business and link to your site.
- Make it fast on a phone. This one usually needs a builder. Our own websites page scored 100 out of 100 for performance on a phone in Google's Lighthouse test, a free tool that measures how a page loads, run on 11 November 2026.
- Label the pages for Google. Schema is hidden labels that tell Google and AI assistants what each page is about. A sitemap is a list of your pages for search engines.
Being straight
It takes weeks, and nobody can promise a position.
Being found takes weeks, not days, and sometimes longer. Google has to come back, read the changes and decide where the page belongs. Nobody can promise you a position on Google or a place in an AI answer. Be wary of anyone who does. What can be promised is the work: pages that say the job plainly, a finished profile, a fast site, and someone checking it every month.
If you'd rather hand it over
Two ways we fix it.
If the site itself is the problem, we build a new one: see websites. If the site is fine and still can't be found, that is local SEO and AI search. SEO is short for search engine optimisation: ongoing work on how you show up in local, map and AI searches. You get a fixed quote after a 30-minute call. Australian dollars, ex GST.
Local SEO and AI search
from $790/ month
Worked on every month. 6-month minimum.
Website
from $5,900
Up to six pages.
Care and hosting
$149/ month
Keeps the site online and fixed, with up to 30 minutes of changes a month. 12-month minimum.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
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FAQ
Straight answers.
Why doesn't my business show up on Google?
A business usually doesn't show up on Google for one of six reasons, and Graphite Digital Studio checks them in this order. Google hasn't read the site yet. The pages don't say what you do or where. The Google Business Profile is missing or unfinished. The site is slow on a phone. No other site mentions the business. Or customers search a word the site never uses.
Why is my business not on Google Maps?
A business gets onto Google Maps through its Google Business Profile, the free listing behind the map and "near me" results. If you look your business up in Google Maps and nothing appears, there is probably no profile, or it was started and never finished. If you want that worked on every month, Graphite Digital Studio's local SEO and AI search is from $790 a month, with a 6-month minimum.
My Wix site isn't getting any calls. Is Wix the problem?
A website that gets no calls is usually not about the tool it was made with. Graphite Digital Studio looks first at what the site says: whether the first line names the job and the area, whether the phone number is easy to tap, and whether there is a finished Google Business Profile behind it. Those checks are the same for a site made with Wix, Squarespace, WordPress or anything else.
How long does it take to show up on Google?
Showing up on Google takes weeks, not days, and Graphite Digital Studio will not promise a date. Google can take from a few days to a few weeks just to read a new page, and longer to decide where it belongs. What can be promised is the work: clear pages, a finished Google Business Profile and a fast site that someone keeps an eye on.
Can you get my business to the top of Google?
No. Graphite Digital Studio does not promise a position on Google or a place in an AI answer, because Google decides the order and nobody else does. What we do is the work that makes being found possible: pages that name the job and the area in plain words, schema (hidden labels that tell Google what each page is about), a sitemap and a fast site.
Can I fix it myself?
Most of what stops a business showing on Google can be fixed by the owner. A Google Business Profile is free to set up, and rewriting your first line to name the job and the area costs an hour. Graphite Digital Studio wrote the six checks on this page so you can run them without help. Pay someone when you don't have the time, or when the checks pass and the phone still doesn't ring.
How much does it cost to get found on Google?
Graphite Digital Studio charges from $790 a month for local SEO and AI search, with a 6-month minimum. If the site itself is the problem, a new website of up to six pages is from $5,900, plus $149 a month for care and hosting on a 12-month minimum. You get a fixed quote after a 30-minute call. Prices are in Australian dollars, ex GST.
Still can't be found?
Bring us a problem.
Send us your web address, or tell us you haven't got one. On the call we'll tell you which of the six is stopping people finding you.