An online store, built end to end
EYES ONLY
Our own streetwear label. We built its store from the first page to the checkout. It is a custom store, not a Shopify template.
Brand identity · for people and businesses
A logo for your business, and the rest of the brand.
A brand identity is everything that makes a business recognisable at a glance: its name in its own lettering, its colours, its typefaces (most people say fonts), and the rules for using them on a ute, a shirt, a website and an invoice. The logo is one part. Graphite Digital Studio designs brand identities from $3,500, ex GST. You get a fixed quote in writing after a 30-minute call.
- Brand identity from $3,500
- Fixed quote after a 30-minute call
- Same price wherever you are
- Home base Victoria, Australia
What you get
What is a brand identity, beyond a logo?
A logo is one mark. An identity is the set of decisions that stops your business looking like four different businesses. You get those decisions made once, made to work together, and worked out for the places they have to live: the side of a ute, a work shirt, a website, an invoice.
- The wordmark. Your business name drawn in its own lettering. This is the logo, and we keep it small on purpose.
- The colours. A short set with a job for each one, so the blue on the ute is the blue on the website.
- The typefaces. The lettering for everything that isn't the logo: headings, signs, quotes and invoices.
- The rules. How the pieces go together, written down, so a signwriter, a printer and a web builder all turn out the same business.
How we design
Identity with restraint.
Wordmarks and systems that look expensive because they don't shout. Small logo, big work.
- Why a business looks unprofessional. It is rarely the logo. It is three blues, four typefaces and a different layout on every piece. Nothing matches, so nothing looks deliberate.
- What restraint fixes. Fewer pieces, used the same way every time. The logo stays small, and the work you do stays the loudest thing on the page.
- We did it for ourselves first. We made the brands for our own products: EYES ONLY, BRACED, Maintenance Loop, Tillday and ScoreSpike. A streetwear label, a strength coach app, a tool for property managers, a household budgeting app and club scoring. Different customers, different identities, the same approach.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
Workflow automation, built as a product
Maintenance Loop
For property managers. A tenant texts one number. The Loop sorts urgent from routine, offers the job to the right tradie, gets the owner's OK and closes the job when the invoice matches.
An app, live on the App Store
BRACED Strength Coach
A strength coach for iPhone that reads your sleep, sets the session and calls every set. We designed it, built it and took it through App Store review. The Android version is in testing.
Who it's for
A new business, a rebrand, or a business that looks thrown together.
- You need a logo for a new business. You want it right before it goes on the ute, not fixed after.
- You want to rebrand. A rebrand is replacing the look a business already has. The business has changed and the look hasn't kept up.
- Your business looks unprofessional. The work is good, but the signage, the paperwork and the website look like they came from three different places.
How it works
From the call to a finished identity.
A 30-minute call
What the business does, who it's for, and every place the name has to appear. It's all done online, so nobody drives to a meeting.
A fixed quote
One price, in writing. 50% deposit to start, the balance at go-live.
The design
The person who scopes your identity is the one who designs it.
Put to work
The identity goes onto whatever comes next. We also build websites and online stores, and make content and social.
Pricing
How much does a logo and branding cost?
"From" prices are a guide. You get a fixed quote after a 30-minute call. Australian dollars, ex GST.
Brand identity
from $3,500
The wordmark, colours, typefaces and the rules for using them.
Website
from $5,900
Up to six pages.
Online store
from $7,900
Up to 50 products loaded.
Content and social
from $1,490/ month
12 posts a month across two platforms, including 4 short videos. 3-month minimum.
FAQ
Straight answers.
How much does a logo and branding cost?
A brand identity from Graphite Digital Studio starts from $3,500 in Australian dollars, ex GST. That is a guide price. The fixed quote comes in writing after a 30-minute call, once we know what the business does and where the identity has to work. One-off work is paid as a 50% deposit, with the balance at go-live. The price is the same wherever you are.
What is the difference between a logo and a brand identity?
A logo is one mark, and a brand identity is the whole set it belongs to. The identity covers the business name in its own lettering, the colours, the typefaces and the rules for using them. Without those, the first time a logo goes on a ute, a shirt or an invoice, someone has to guess the rest. Graphite Digital Studio settles it once, so everything made afterwards matches.
My business looks unprofessional. Will a new logo fix it?
Graphite Digital Studio's view is that a business usually looks unprofessional because its pieces don't match, not because the logo is bad. One blue on the ute, another on the website and a different typeface on the invoice reads as careless. Graphite Digital Studio fixes that with one identity used the same way everywhere. A new logo dropped into the same mismatch changes very little.
Can you rebrand a business that already has a logo?
Yes. A rebrand is replacing the look a business already has, and Graphite Digital Studio quotes it the same way as a new identity: a 30-minute call, then a fixed price in writing, from $3,500 ex GST. The person who scopes the job is the one who designs it. Everything is done online, so nobody has to drive to a meeting.
What does "identity with restraint" mean?
Identity with restraint is how Graphite Digital Studio describes its brand work: wordmarks and systems that look expensive because they don't shout. A wordmark is a business name drawn in its own lettering. In practice it means a small logo, a short set of colours and typefaces, and the same rules applied every time, so the work the business does stays the loudest thing on show.
Have you designed a brand before?
Graphite Digital Studio made the brands for its own products: EYES ONLY, a streetwear label; BRACED Strength Coach, a strength coach app; Maintenance Loop, for property managers; Tillday, a household budgeting app; and ScoreSpike, for club scoring, draws and ladders. Each one has its own public website, so you can look at the work before you get in touch.
Can you build the website as well as the brand?
Yes. Graphite Digital Studio builds websites from $5,900 for up to six pages, and online stores from $7,900 with up to 50 products loaded, in Australian dollars, ex GST. Doing the identity and the site with one studio means the colours and typefaces are used the way they were meant to be. You get a fixed quote in writing after the 30-minute call.
Looks thrown together?
Bring us a problem.
Send us the logo you have now, or tell us you haven't got one. On the call we'll say what's making the business look smaller than it is.