Workflow automation, built as a product
Maintenance Loop
For property managers. A tenant texts one number. The Loop sorts urgent from routine, offers the job to the right tradie, gets the owner's OK and closes the job when the invoice matches.
Web design for Traralgon and Gippsland businesses Websites that make the phone ring.
Gippsland runs on word of mouth and the ute parked out the front. That works right up until someone who needs a plumber in Sale or a bookkeeper in Warragul picks up their phone and types the town in. If your site doesn't say the towns you drive to, in plain words, the call goes to whoever did. We build sites for Gippsland businesses that say the job, the towns and the next step, then host and look after them every month.
- Sites from $5,900, same as the city
- $149 a month keeps it hosted and current
- One call, one fixed price
- Home base Victoria, Australia
Where we work
The Valley, West Gippsland, the Lakes and the South.
Gippsland isn't one market. It's a string of towns along the highway, each with its own trades, its own clinics and its own habit of searching by name.
- Latrobe Valley. Traralgon, Morwell, Moe and Churchill. The region's industrial centre, where trades and builders compete for the same "plumber Traralgon" search.
- West Gippsland. Warragul and Drouin, close enough to Melbourne that you're up against city businesses in the same results.
- Wellington and the Lakes. Sale, Maffra, Bairnsdale and Lakes Entrance. Farm services, tourism and accommodation, and a long drive between every job.
- South Gippsland. Leongatha, Korumburra, Wonthaggi and Yarram. Dairy country and coast, where a tradie's run can take in three towns before lunch.
Who it's for
Businesses that drive to the work.
Built for people whose customers are spread along the highway, not around the corner.
- Trades and builders. Plumbers, sparkies, concreters and builders taking jobs from Moe to Maffra. The site lists the towns you'll travel to, so the enquiries come from them.
- Farm and rural services. Ag contractors, fencing, machinery repairs, rural supplies. Customers who search once, at night, after a day in the paddock, and want a number.
- Property managers. Rentals scattered from Drouin to Lakes Entrance and owners who might live hours away. The site is the shopfront; the repairs we handle with the Maintenance Loop.
- Clinics, allied health and salons. Appointment businesses where the site's job is to show the town, the hours and the booking link, fast.
- Tourism and accommodation. The Lakes and the coast, where the season does the marketing and the site has to be ready when it starts.
What you get
Your towns on the page, not buried in a footer.
This is our websites service, seen from Gippsland. The inclusions and the prices are the same everywhere; what changes is what the site has to say.
- Up to six pages, planned around how people in your towns search for you.
- Town names where they count. In headings and first lines, on the services they apply to, so Google reads "electrician Morwell" and not a list in small print.
- An honest service area. The towns you'll drive to, and how far you'll go for the bigger jobs. No padding.
- Readable by machines. Schema, a sitemap and clean structure so Google and AI assistants know you're a Traralgon plumber, not a generic one.
- Light on a phone. People look you up from the roadside between Rosedale and Sale, on whatever signal is there. The site loads anyway.
- Kept current. Hosting, fixes and up to 30 minutes of changes a month, so a new town or a new service goes on without a new project.
How it works
Over a call, not a drive.
The call, 30 minutes
Which towns you'll take work in, which jobs pay, and what the site has to do that the ute can't.
The quote
A fixed price for the build and $149 a month for care. Half up front, half when it goes live.
The build
Written and built by the same person you spoke to on the call.
Live, then kept
Hosting, fixes and your monthly changes, every month the site is live.
Proof
We built these, and we run them.
These are ours. We designed them, built them and keep them running. Each one is live, so you can click through and check the work for yourself.
An app, live on the App Store
BRACED Strength Coach
A strength coach for iPhone that reads your sleep, sets the session and calls every set. We designed it, built it and took it through App Store review. The Android version is in testing.
An online store, built end to end
EYES ONLY
Our own streetwear label. We built its store from the first page to the checkout. It is a custom store, not a Shopify template.
Pricing
Same prices as Melbourne. No city mark-up, no country discount.
Guide prices. The fixed quote comes after the call. Australian dollars, ex GST.
Website
from $5,900
Up to six pages, your towns named.
Care and hosting
$149/ month
Hosting, fixes, and 30 minutes of changes every month. 12-month minimum.
Online store
from $7,900
Up to 50 products loaded. For the farm-gate shop or the parts counter.
Local SEO and AI search
from $790/ month
Ongoing work on town, map and AI searches. 6-month minimum.
Founding clients
Half-price setup for the first 10 clients, monthly fee at full price, in return for a case study, a testimonial and permission to use their name.
Also: AI and automation for Gippsland · Web design for Shepparton, Bendigo and Ballarat · Web design for Melbourne · What a website costs · Not showing up on Google?
FAQ
Asked from Gippsland.
Do you build websites for businesses in Traralgon and the rest of Gippsland?
Yes. Graphite Digital Studio builds websites for businesses across the Latrobe Valley, West Gippsland, Wellington, East Gippsland and South Gippsland: Traralgon, Morwell, Moe, Churchill, Warragul, Drouin, Sale, Maffra, Bairnsdale, Lakes Entrance, Leongatha, Korumburra, Wonthaggi, Yarram and the towns between them.
Do we need to meet in person?
No. With Graphite Digital Studio the 30-minute call is a call, the quote is in writing, and the site is built and looked after online. Nobody has to drive to a meeting.
How much does a website cost in Gippsland?
A Graphite Digital Studio website costs the same in Gippsland as anywhere. Up to six pages is from $5,900. Care and hosting is $149 a month, 12-month minimum, and includes half an hour of changes each month. The quote is fixed after the 30-minute call. Australian dollars, ex GST.
Some Gippsland web designers charge less. Why pay $5,900?
Because the price covers the thinking, not only the building. A Graphite Digital Studio site is written for your jobs and your towns by the person who quoted it, built to load on a weak signal, labelled so Google and AI search can read it, and looked after every month for $149. The quote is fixed before you commit.
Should my site list every town in Gippsland?
List the ones you'll drive to. A page stuffed with every town from Drouin to Mallacoota reads as padding, to Google and to people. Graphite Digital Studio names your real patch on the pages where it matters, and says how far you'll go for the bigger jobs.
Will people in my town find my site?
Town searches are where a Gippsland site earns its keep. A Graphite Digital Studio site names the job and your towns in plain words, with schema and a sitemap so Google and AI assistants can read it, and your Google Business Profile handles the map and "near me" results. If you want that worked on month by month, local SEO and AI search is from $790 a month, 6-month minimum.
Our internet is patchy. Does that matter?
Not for the site. Graphite Digital Studio builds it light so it loads on a weak signal, and it's hosted in the cloud, not at your office.
How do payments work?
Graphite Digital Studio takes a 50% deposit on one-off work, and the balance at go-live.
Is there a founding client offer?
Yes, at Graphite Digital Studio. Half-price setup for the first 10 clients, monthly fee at full price, in return for a case study, a testimonial and permission to use their name.
Nobody rings?
Bring us a problem.
Send the link to your current site, or tell us the ute is the only advertising you've got. On the call we'll say what's stopping people in your towns from finding you.